About Flairé

Flairé is a mobile application meticulously crafted to streamline digital wardrobe management and outfit planning. It enables users to organize clothing items, plan daily looks with an integrated calendar, and discover new styles through advanced search capabilities, including voice and image recognition.

We partnered with a international startup to transform their online presence and drove higher engagement.

Client

Flairé

Impact area

Personal Style and Well-Being

Timeline

6-8 Weeks

Tools

Figma

The Problem

Many individuals face daily challenges in managing their wardrobe, leading to decision fatigue, underutilized clothing items, and a sense of having “nothing to wear” despite a full closet. Users struggle with:

– Limited Style Inspiration: Difficulty visualizing new outfit combinations or planning looks for specific events in advance.

– Lack of Organization: No clear overview of their clothing inventory, making it difficult to remember what they own or where items are stored.

– Inefficient Outfit Planning: Spending excessive time trying to combine pieces, often resulting in repetitive looks or missed opportunities to wear certain garments.

– Limited Style Inspiration: Difficulty visualizing new outfit combinations or planning looks for specific events in advance.

– Time Consumption: The manual process of sifting through clothes and planning outfits is often time-consuming and frustrating.

– Underutilized Wardrobe: Many clothing items are purchased but rarely worn due to a lack of integration into a broader style strategy or forgotten existence.

Flairé addresses this core problem by providing a centralized, intelligent hub for wardrobe management and outfit planning, aiming to reduce friction, save time, and maximize the utility of every garment.

The Solution

The Flairé application offers a comprehensive mobile solution designed to streamline outfit planning and closet management. Users begin with a personalized onboarding experience to tailor the app to their lifestyle.

Key features include an advanced search function supporting both voice and image inputs, an intuitive digital closet for organizing individual clothing items into categorized folders and pre-planned outfits, and an integrated calendar for scheduling daily looks and events. Additionally, the app provides dedicated sections for favoriting pieces and outfits, alongside a robust profile management system, empowering users to efficiently manage their wardrobe and plan their attire.